Solo UX UI Designer (Contract)
Mitome needed a brand, a website, and a clinical dashboard before launch. I had 4 months. Here's how I approached it.
When I first looked at the Mitome website, my immediate thought was this doesn't match what the product is. It felt like a supplement brand. Not something backed by a PhD and 35,000+ clinical studies. The brief wrote itself. Redesign the website to convert at $699, build a brand and packaging that actually reflects the science, and design a dashboard where users track their 90 day journey and understand what to do with their results. Take what Chris had built. Make the design worthy of it.
I started by believing the product, then questioning it like a user. Every decision focused on turning doubt into trust.
I started with rough sketches, just getting the flows out of my head and onto paper. From there I moved into Figma, keeping things lo-fi until the structure felt right before touching anything visual.
I started with the website after setting the brand tone, minimal, scientific and professional. I was responsible for keeping that tone consistent through font selection and brand identity.
With the website and mobile version done, the dashboard was next. This was the main portal where customers follow their reports and 90 day test cycles.
After working with many designers on our project, they all failed to execute the vision I had for our company until Vishal came along. Vishal was quick, great to work with, and we quickly connected on the company vision and design. He went above and beyond my expectations, and everything that was in my head he was able to execute into an even better design. So happy we were able to work together and I look forward to working with him again in the future!
Would definitely recommend to anyone who is type A and needs the project to be PERFECT because Vishal WILL deliver those results.
Let's connect and bring your ideas to life!
Feel free to reach out and say hello 👋 — I'm excited to hear from you!
